THE RIDE
9,000 miles. 27 days. Eleven borders.
One route, ridden once — Bristol to the Arctic Circle, then south to the edge of the Sahara. 9,000 miles gives you a lot of time to think, and I felt there had to be a better way.
A brand that uses the best materials possible, but priced to allow everyone in.
The ride started it. It doesn't fence it in. Like the road, the brand keeps moving — new ground, new borders and new ideas.
51.63706°N, 2.46002°W — Bristol
66.80972°N, 15.57150°E — Arctic Circle
31.16660°N, 3.98330°W — Sahara
Materials
The materials used will be the best possible for the application
Made to be kept
Built for years, not a season. Made to wear in, not wear out.